Normal/Normal
"Is it okay to just be cute?"
People asking such questions are causing a stir in the streets.
No way. Don't mess with me.
To be honest, I don't think it's enough to just be "that." And the people who say this are actually aware of it.
They have put in hidden effort, failed countless auditions, and been through a lot of experience, but they are clowns who sing stupid lyrics and act stupid, knowing all this. Behind their success is nothing but the crystallization of blood, sweat, and tears.
I don't know.
This time, we will introduce the brands that we will start carrying from this season.
And they're not just ordinary.
25A/W LOOK①
25A/W LOOK②
ANATHER ASPECT is a brand that proposes a Nordic lifestyle, founded in Copenhagen, Denmark in 2019 by three friends: Daniel Brøndt (Co-founder, Brand Director), Anders Poulsen (Co-founder & soccer player), and Nicolaj Thomsen (Co-founder, Creative Director).
70% of the products they propose are standard and 30% are new models, so they are always able to propose their own style.
They like to make simple items, but always consider lifestyle as the basis for their clothing. As there is no business rule in Copenhagen that requires wearing a suit, they think about how to incorporate formal elements while also making clothes that take into account everyday cycling.
ANOTHER JEANS3.0 Col.Used Blue Marble ①
ANOTHER JEANS3.0 Col.Used Blue Marble ②
ANOTHER T-SHIRT3.0 Col.(L)Neibi St (R)Chairo Aka St
ANOTHER CAP1.0,2.0 Col.(L)Brown (C)Light Brown (R)Beige/Navy
Some aspects of ANOTHER ASPECT's style may not be fashionable, but I think that something that looks real and based on everyday life, like theirs, is a very important piece in fashion, and above all, makes fashion more interesting.
And I think that because they have a set pattern, they can do unconventional things, and because they have basics, avant-garde clothes are possible. So maybe it's actually important to know what is normal.
ANOTHER DENIM JACKET1.0 Col.Ecru Size.46
ANOTHER JEANS2.0 Col.Ecru
Model (182cm 65kg)
There are a lot of things that are "just normal" out there, but their style, background, sustainable initiatives, and partnership with a coffee shop in their flagship store are what make them so unique and normal. And I think that's what makes them "Normal" (short for "Not normal").
I don't know.
Anyway, it will be on sale from tomorrow, so I'll share the finer details in store. Please come and experience the reality of ANOTHER ASPECT in store.
sotaro