SIRE

A menswear brand founded by Hugo Sire from Paris and Yojiro Ichikawa from Tokyo.

The two met in 2017 at Atelier Chardon Savard in Paris, where they studied men's tailoring techniques.

Afterward, they honed their skills at the HERMES men's design studio.

 

Committed to quality and craftsmanship, the brand offers a fresh approach to the functional beauty derived from uniforms. Designed in Paris and produced in Japan, it is truly a brand that merges French elegance with Japanese sensibility.