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Founder and Creative Director Lee Gon said,

He graduated from Central Saint Martins (CSM) with honors.

During his master's studies he was awarded the Grand Prix LVMH Scholarship.


His graduation collection was shown at London Fashion Week Autumn/Winter 2017.

From Sarah Mower, Chief Critic of American Vogue, BOF, and other media outlets

It was unanimously praised. In 2018, the brand

Selected as one of the "10 Asian Designers to Watch"

In the same year, the brand won the "Best Emerging Designer Brand" award at Shanghai Fashion Week.


Since 2020 , we have been collaborating with the Japanese sports brand ASICS .

Li is a sports style designer for ASICS China.

He also serves as a creative consultant.