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"We're abolishing the seasonal system."

Such an email arrived from an island nation in Europe.

Sturla is a brand based in London, UK.

The designers, husband and wife David and Beatrice, travel to various countries and places, transforming their experiences into their unique style and applying it to their clothing. They also hand-make original felt items in their own studio.

https://www.instagram.com/p/DKfCKrgN0MF/?img_index=3 (Work in progress)

 

While new things are constantly being born and disappearing, they chose to focus on brand philosophy and lifestyle rather than consumption.

Abolishing the seasonal system must have been a very difficult decision, but I want to commend them for making this choice, while still respecting designers who tirelessly produce seasonal collections, ready-to-wear, and couture.

 

3 Types Linen 100% 
Hand Dyed 

Silk/Nylon PT

Jute,Viscose 50/50

Polyurethane Coated Shirts

Handcrafted Wool Felt

As mentioned earlier, many items are handmade, and I believe they are best appreciated by seeing, touching, and wearing them in person rather than on a screen. So please come and experience them.

For online sales, there will be a slight delay before items are posted, so we look forward to seeing you in-store (we will announce online listings on Instagram).

 

"Novelty is consumed without satiety

and sinks into the depths of time.

What holds value in such a society?

Isn't there beauty in uncontrollable, accidental narratives

such as time, nature, and aesthetic sensibilities,

and space to fill the heart?"

Taiga Takahashi

(Excerpt from Taiga Takahashi INSTITUTE OF ARCHEOLOGY P.03)

 

Sotaro